Benjamin M. Craig, PhD, is an Associate Professor of Economics at the University of South Florida. He received his MS in Economics at the University of Texas at Austin in 1999 and his PhD in Population Health from the University of Wisconsin in 2003. His research focuses on health preference research and cancer economics with an emphasis on experimental design and analysis. He regularly teaches health economics, econometrics and outcomes research. In addition to IAHPR and the EuroQol Group, Benjamin is an active member of the American Society of Clinical Oncology (ASCO), the International Health Economics Association (iHEA), the American Society of Health Economists (ASHE), the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), and the International Society for Quality of Life Research (ISOQOL).